EXECUTIVE DIGITAL STRATEGY

Lay of the land

Your Vision: Conduct interviews to understand your positioning, expectation, and digital maturity

Benchmark: Understand where you stand compared to competition

Internal Key Data Insight: What your data is telling us and where we should deep dive

Vision

Phasing: Products & services, Customer Segment, Geography

Digital Operating Model: Explain how the current and future model will integrate based on the phasing

Transformation effort: Multi-dimension matrices to understand where the transition will require changes and the level of transformation expected to be successful

Main risks: to carry out the transformation

Objectives

Customer/employee target: How we will organize the digital eco-system around our actor

KPI: Define the key indicator for monitoring the digital program success

Sizing: based on the objectives understand the budget and option

Implementation plan

High level Roadmap: Geographical scope, product timeline, go to market strategy

Detailed Roadmap from vision to concept: Timeline, effort & investment to define concept